Three marketing strategies for a successful job search

If you are struggling to find and land your first post-college job, integrate these 3 marketing strategies for a successful job search.

My first post-college job hunt didn’t go so well. I think that’s because I correlated the job-hunting process to the sales process. But for a successful job search, I should have thought about how I could integrate marketing into the job-hunting process.

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What’s the difference? The difference is the approach. With a sales approach to job-hunting, I was trying to only tell employers they needed me. But if I had integrated a marketing approach, I would have focused more on showing employers how awesome I’d be as an employee that they would have felt a strong need to hire me.

3 Marketing Strategies for a successful job search:

1.Define your niche


An advertising strategy that focuses on a unique target market rather than advertising to anyone and everyone. Let me explain with examples:

  • Lululemon and Nike both sell leggings. But Lululemon initially focused more on reaching yogis while Nike initially focused more on reaching runners. Lululemon’s target market isn’t everyone who wants leggings. Their unique target market (niche) is yogis who want to wear leggings.

A brand doesn’t advertise a product to everyone because then it wouldn’t resonate with anyone. Instead, a brand advertises with a specific market in mind and people can choose whether it resonates with them.

How this results in a successful job search:

So many recent graduates feel like they don’t have any or enough experience and they are open to anything and everything. So they just about word-vomit anything and everything they’ve ever done in an effort to fill up their one-page resume and appeal to everyone. I’m here to tell you that:

  1. You have more experience than you think
  2. It’s less about how many previous jobs you’ve had and more about how relevant your previous jobs/internships are

What you can do:

1. Create a Venn diagram

  • Write down your passion (skills & interests)
  • Write down your expertise (previous experience & talents)
  • Demand (companies)

2. Apply to jobs that fit all three.

You may be worried that there won’t be enough opportunities. And while that is true, you will have a higher chance of getting the job because you are a fit for the role and company.

Tip: Going on informational interviews with people will help you connect all of the dots. You can learn more about informational interviews here.

2.Write for your target audience


A particular group at which a film, book, advertising campaign, etc is aimed at. Going off of the example above, Lululemon’s target audience is a yogi while Nike’s target audience is a runner. When they create products and market them, they are creating and marketing to these specific audiences.

How this results in a successful job search:

Your target audience is the recruiter or hiring manager at the company you are applying for. So while your resume, cover letter, and portfolio talk about you, they aren’t written for you…they are for your target audience (recruiter/hiring manager). 

What you can do: Now that you know your niche, create your job application materials with your target audience in mind — the recruiter or hiring manager at companies within your niche

  • Write down how you can help your target audience get their job done. For example, if you are writing for a recruiter, your job is to explain why you are the right fit for the company and role. If you are writing for a hiring manager, you might take a different approach and explain why you are the right person to help them reach their team’s goals.

Tip: Reaching out to the contact person for the job to ask questions will be helpful.

3.Integrate SEO tactics


SEO stands for search engine optimization. The purpose of this is to tell search engines that your website, blog post, etc is relevant to what it is looking for.

For example, I want people who are looking “strategies to improve job applications” to find this blog post. So I would use these words throughout this post to show Google’s bots that this post is important to people looking up “strategies to improve job applications.” 

How this results in a successful job search:

Some companies use an ATS (applicant tracking system) to help sort through the large number of applicants they get. This robot sifts through applications and prioritizes the most important.

What you can do:

Use the same language as the job description. For example, if the job description calls for you to have experience “managing a social media calendar” and you have that experience, use those exact same words

Tip: Grab the free job-hunting game plan to discover the steps it takes to find can land a marketing job ASAP.

What now?

Now that you know these three marketing strategies, it’s time for you to get started. Start with number 1 (define your niche), implement changes (apply to jobs that fall within your niche), and record what happens. Then move one to number 2 (write for your target audience. And don’t forget to download the free job-hunting game plan to quickly find and land your first marketing job.

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