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How to Find a Job after College Using the 4 P’s of Marketing

If you can’t find a job after college, it’s possible you’re not marketing yourself correctly. Keep reading to find out how you can use this marketing strategy to up your job-hunting process.

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Some people like to think of finding a job after college like selling. But I like to think of it more like marketing yourself. Marketing is defined as “putting the right product in the right place at the right place, at the right time” and it can easily be applied to the job-hunting process. Let’s take a look at how you can find a job after college using this marketing strategy.

Product

A product is either a good or service that addresses a need in the market.

How this relates to job hunting

The product you are providing is a service — you will take on job responsibilities and do tasks for a company.

Action steps

If you can’t find a job after college, it would be helpful to get to know your service. So, get to know yourself so that you can determine what service and value you can provide.

Pro tip: Get your free copy of the productive job-hunting game plan to help you gain clarity on what you are looking for in a job.

Price

I thought that price was determined based on cost. But then I saw this definition and I think it’s fitting for the purposes of this blog post.

Price is linked to the perceived value of the product to the customer rather than an objective costing of the product or service

How this relates to job hunting

The company is going to pay you with money, benefits, and perks in exchange for you doing your job. This is your price.

Action steps:

  • Get to know what your employer expects to pay
    • Websites like Glassdoor and Payscale can help you with this.
  • Take into consideration what it takes for you to do your best work
    • This is where perks and benefits come in. This can be things like work from home days, flexible hours, good free coffee, etc.

Place

Ideal locations to convert potential clients into actual clients.

How this relates to job hunting:

You might think that this is the part where you decide where you want to live and apply for a job. While that can be an important component of finding a job, I like to think of “place” as the companies and industries that require your services.

Action steps:

Can't find a job after college | How to find a job after college using marketing | job hunting strategies
  • Find a job title that has needs that match what you can provide
    • take a look at job postings and descriptions
  • Then find out which companies and industries have a strong need for this service

Promotion

Marketing communication strategies and techniques that will let clients know about your product.

How this relates to job hunting:

This is the way you let employers know that you are available for hire. There are two main ways to do this when you can’t find a job after college: network and apply to jobs.

Action steps:

Pro tip: Download the productive job-hunting game plan to be sure you are at a point in your job hunt where you are actually ready to start promoting.

Next steps

Now that you know how to the 4 P’s of Marketing in your job hunt, do you still think you can’t find a job after college? It’s time to get to work:

  1. Get to know yourself so you can determine what services you can provide. (Product)
  2. Determine what companies are willing to pay and what your minimum needs are. (Price)
  3. Find the job positions that require your services to get the job done and where your services will be in the highest demand. (Place)
  4. Start spreading the word by networking and applying to jobs. (Promotion)

Struggling to land your first job?

It’s possible you skipped a few steps in the job-hunting process. Get the free productive job-hunting game plan to figure out what you’re missing.

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